BD Retail Group LLC

TITLE:  Social Media Marketing Specialist

TERM:  Full-time

OPEN TO/ ELIGIBILITY CRITERIA:  All interested candidates

DURATION:  Permanent

LOCATION:  Yerevan, Armenia

JOB DESCRIPTION:  BD Retail Group LLC is seeking a Social Media Marketing Specialist to develop, monitor and implement the Company's social media marketing strategies in order to increase the brand awareness and online presence and improve the marketing and sales efforts.

- Develop and execute social media marketing plans to promote brands awareness and engagement;
- Define most important social media KPIs;
- In collaboration with the Head of Marketing Department, create and maintain the Company's social media identity and voice;
- Create, manage and oversee social media content;
- Use creativity and strategic thinking to brainstorm and develop ideas for innovative, integrated social media campaigns and promotions to attract new customers and business accounts;
- Analyze campaign results, response, and feedbacks to continuously improve campaign performance;
- Monitor SEO and user engagement and suggest content optimization;
- Assist with market research to discover consumer and business needs, habits and trends;
- Work closely with sales and marketing team to plan and coordinate promotional events, campaigns and social media content;
- Evaluate social media trends and lead innovative ideas to generate traffic;
- Assist in all other digital, social media or marketing projects as needed.

- Solid background or proven experience in social media and marketing;
- Experience in developing and executing large scale social media strategies and community engagement;
- In-depth knowledge and experience with social media platforms (Facebook, Instagram, etc.);
- Experience in fashion industry SMM is a plus;
- Excellent analytical skills; understanding of SEO and web traffic metrics;
- Ability to apply SEO techniques is a plus;
- Excellent writing skills in Armenian, Russian and English languages;
- Excellent written and verbal communication skills;
- Excellent project/ time management skills;
- Strong attention to detail and multi-tasking;
- Ability to work independently as well as be a team player.


APPLICATION PROCEDURES:  All interested candidates are kindly requested to apply by sending their CV to: mentioning the position title ("Social Media Marketing Specialist") in the subject line of the email.
Please clearly mention in your application letter that you learned of this job opportunity through Career Center and mention the URL of its website -, Thanks.

OPENING DATE:  25 January 2019


ABOUT COMPANY:  BD Retail Group LLC was founded in 1993. The Company specializes in sale of fine and casual European attire for men and women. It currently owns and operates 22 stores in the city of Yerevan. For more information about the Company, please visit:

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