JOB DESCRIPTION
: 
Baldi London is seeking an experienced and highly qualified digital marketing expert to work as the Head of Digital Marketing. The position assures development and delivery of multichannel digital marketing campaigns on international markets.
RESPONSIBILITIES
: 
- Responsible for strategic planning of digital marketing campaigns;
- Execute the DM strategy through the following channels:
a) Digital advertising: Facebook Ads (advanced), Google Ads (advanced);
b) Marketplace advertising (Amazon, Groupon, Wildberries);
c) Email marketing and CRM automation;
d) Influencer marketing;
e) Search engine optimization (SEO);
f) Website optimization;
- Manage inventory and sales on Amazon.com;
- Responsible for relevant KPI assessment and optimization of the mentioned channels;
- Carry out marketing performance analysis and reporting;
- Increase brand awareness, promote Company products or services and drive conversions;
- Constantly identify new channels for growth.
REQUIRED QUALIFICATIONS
: 
- University degree in Marketing, Business Administration or a related field;
- At least 3 years of experience in digital marketing, digital advertising and PR;
- Advanced knowledge of PPC campaigns, Google Adwords, Facebook Ads;
- Solid understanding of performance marketing and online customer acquisition;
- Experience with web analytics tools like Google Analytics, Facebook Pixel;
- Familiarity with SMM platforms like Facebook, LinkedIn, Twitter, Instagram;
- Advanced knowledge of Microsoft Excel and Google Sheets;
- Familiarity with marketplace management, such as Amazon.com;
- Ability to work under pressure and deadlines;
- Creativity and positivity;
- Excellent written and verbal communication skills in English and Russian languages.
APPLICATION PROCEDURES
: 
Interested candidates are encouraged to submit their CV/ resume to:
hr@baldishoes.com mentioning the position title ("Head of Digital Marketing") in the subject line of the email.
Please clearly mention in your application letter that you learned of this job opportunity through Career Center and mention the URL of its website - www.careercenter.am, Thanks.