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Client Acquisition Manager
| Company: | Varks.am |
|---|---|
| Duration: | Permanent, with a probation period of 3 months |
| Start Date: | ASAP |
| Deadline: | 17 March 2019 |
| Announcement Code: |
TERM:
Full-timeJOB DESCRIPTION:
Varks.am is looking for a Client Acquisition Manager who will develop and lead on multi-channel customer acquisition strategy by carrying out targeted acquisition campaigns across a variety of channels, including, but not limited to email, PPC, affiliates, mobile and direct mail.RESPONSIBILITIES:
- Develop effective strategy for engaging new clients;- Develop and implement referral strategy using incentives in the Company's customer referral program;
- Create and maintain lists of potential referral clients;
- Oversee the process of calling potential clients and engaging them to maximize sales;
- Suggest and develop new campaigns across multiple channels;
- Develop and implement effective search engine optimization (SEO) strategies;
- Coordinate content, design, social media, pay-per-click (PPC) marketing and other activities;
- Manage offsite and onsite optimization projects and report on performance;
- Build an effective content marketing strategy and editorial plan to meet business objectives at the lowest possible cost;
- Partner with the Marketing team to generate content ideas that align with business goals;
- Support the development of images, infographics, videos, and other rich media;
- Manage editorial governance so content is consistent with the brand voice, style, and tone;
- Create and execute social media initiatives, including writing diverse content and developing opportunities for engagement;
- Analyze management reports to improve social media performance;
- Track KPIs to assess performance and pinpoint issues;
- Suggest and develop new campaigns across multiple channels;
- Be involved in keyword selection and audience targeting;
- Conduct market research and keep up to date the knowledge of market;
- Escalate the burning issues at the right moment to the Direct Reporting Manager.
REQUIRED QUALIFICATIONS:
- At least 2 years of experience in marketing, sales support or sales operations;- Experience in interfacing with all levels of management (internal and partners);
- Proactive, detail-oriented and flexible person able to multi-task along with strong organizational skills;
- Knowledge of digital marketing concepts (SEO and PPC);
- Strong organizational, written and verbal communication skills;
- Ability to manage time and prioritize work autonomously;
- Ability to thrive in a fast-paced team environment;
- Ability to work in Agile frameworks and identify and resolve problems, while maintaining a strong customer focus;
- Ability to provide and execute creative solutions to challenges;
- Proficiency in MS Office, particularly Excel;
- Proficiency in Armenian, Russian and English languages.
APPLICATION PROCEDURES:
Interested candidates are welcome to send their CV to: **@*****.** indicating the position title ("Client Acquisition Manager") in the subject line of the email. Only shortlisted candidates will be contacted.Please clearly mention in your application letter that you learned of this announcement through Career Center and mention the URL of its website - www.careercenter.am. Thanks.
