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Development of Tourism Cluster on the Silk Road
This announcement  has been retrieved
Company: GIZ
Duration: 28 September 2018
Start Date: 18 June 2018
Deadline: 15 June 2018; 16:30
Announcement Code: CoV 09/18

COMPETITION TYPE: 

Open tender

DETAIL DESCRIPTION: 

By having a rich historical and cultural heritage and wonderful natural sights "production" and design of the Armenia Silk Road as a tour package will enable Armenia to be better introduced on a world-wide known Grand Silk Road and will give chance of private SMEs on the Silk Road to promote and sell their products under a unified brand in a form of a cluster. In this regard focus will be on the cluster development through training the members on the notion of the Silk Road internationally, theory of tourism, destination management, service provision concentrating on the theme of Silk Road historic background.

The Project will be implemented in 4 stages:
1. Inventory and Review of existing tour packages thematically connected to the Armenian Silk Road as a basis to develop a new or improved business model.
Although Silk Road is a new product in Armenia, still it is necessary to check if there are any related or similar products in the market to include into the trail for further cooperation.

2. Research and concept on Armenia on the Silk Road description, selection of cities and at least 20 SMEs providing tourism services as well as merchandise.
For the project kick off it is essential to draw the route and carry out an assessment of the existing and potential SMEs (accommodation, food services, guiding services, Silk Road identical arts and crafts studios, wine and agro producers, etc) for tourism services provision. The concept note will provide a detailed description and inventory of the product potential located on the original Silk Road. This will help to clearly present the whole picture of the route. Importantly the research will cover historic background of Armenia being on the Silk Road as well as will inventory the artefacts and other items related to the topic in the museums of Yerevan and communities to include into the concept.

3. Signing MoUs with interested SMEs and organising training sessions on the concept of forming a cluster on the Silk Road.
After the selection of partner SMEs MoUs will be signed with them agreeing to operate as a Silk Road tour which then will be pursued by training sessions on business management, entrepreneurship, sustainable and green tourism, notion of the Silk Road and concept presentation.

4. Introduce the trail to the local tour operators through profound training sessions for both local communities and tour operators for further retail.
The product will be developed with local tour operators (TO) who will further promote the route to their international partners and include into their annual program. As part of the capacity building activity for the Partner Company/ NGO workshops will be held as well as onsite visits as familiarisation trip(s) and on job training for both service providers and tour operators. The Partner Company/ NGO contribution to the project will be the development of the project brand, such as logo and motto, leaflet and other possible branded items. Logistic expenses and any printing cost will also be covered by the Partner Company/ NGO. For details please also see the "Terms of Reference" which can be downloaded under the link below.

REQUIREMENTS: 


- Experience in design and implementation of Training programmes;
- Technical experience in implementation and coordination of complex projects with many stakeholders.

APPLICATION PROCEDURES: 

Applicants who are interested in performing this work, are welcome to submit a bid in accordance with the GIZ bidding conditions which can be which can be found below in the document named "Call for Proposals".

Please clearly mention in your application letter that you learned of this announcement through Career Center and mention the URL of its website - www.careercenter.am. Thanks.

OPEN TO/ ELIGIBILITY CRITERIA: 

Local companies

ATTACHMENTS:

ATTACHMENTS Terms of Reference ATTACHMENTS Application Procedure ATTACHMENTS Evaluation Scheme

ABOUT COMPANY: 

"The Private Sector Development and Technical Vocational Education and Training" Programme which has been developed jointly with the public partners and private sector in the South Caucasus countries, aims at promoting the private sector development with a high attention to employment impacts and a close integration of vocational education and training.