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Digital Marketing Manager
| Company: | Solara |
|---|---|
| Location: | Yerevan, Armenia |
| Deadline: | 20 February 2022 |
JOB DESCRIPTION:
Solara is looking for a creative Digital Marketing Specialist for the US market.RESPONSIBILITIES:
- Build, plan and implement the overall digital marketing strategy (SEO/ SEM, email, social media and other types of advertising);- Stay up to date with the latest technology and best practices;
- Manage and oversee various digital marketing channels;
- Measure ROI and KPIs;
- Implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords;
- Prepare and manage the digital marketing budget;
- Oversee all the company's social media accounts;
- Track and measure SEO and Google Analytics metrics and provide reports;
- Build an inbound marketing plan;
- Research and forecast future sales and performance trends;
- Research competitors and provide suggestions for improvement;
- Keep abreast with industry and market trends and best practices.
REQUIRED QUALIFICATIONS:
- BS/ MS degree in marketing or a related field;- At least 5 years of proven working experience in digital marketing;
- Demonstrable experience leading and managing SEO/ SEM, PPC, marketing database, social media, and/ or display advertising campaigns;
- Work experience in digital marketing sphere for the US market is a big plus;
- Good understanding of all aspects of on-site and off-site SEO;
- Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook pixel,
Google Search Console, SEMrush, NetInsight, Omniture, WebTrends);
- Working knowledge of ad serving tools;
- Experience in setting up and optimizing Google Ads campaigns;
- Time management skills;
- Multitasking and stress management skills;
- Subordination, communication, negotiation, and networking skills;
- Excellent communication skills;
- Knowledge of English language.
APPLICATION PROCEDURES:
Interested candidates are welcome to send their CV to: **@******.** mentioning the position title ("Digital Marketing Manager") in the subject line of the email.Please clearly mention in your application letter that you learned of this announcement through Career Center and mention the URL of its website - www.careercenter.am. Thanks.
