Jobs and Careers

TERM: 

Full-time

JOB DESCRIPTION: 

Solara is looking for a creative Digital Marketing Specialist for the US market.

RESPONSIBILITIES: 

- Build, plan and implement the overall digital marketing strategy (SEO/ SEM, email, social media and other types of advertising);
- Responsible for prospecting, generating, qualifying, processing and following up on leads and appointment setting for external sales team;
- Develop online lead generation strategies to generate lead opportunities with prospective customers;
- Initiate and participate in new business pitches with sales team and subject matter experts;
- Provide consistent, concise, accurate and timely weekly/ monthly sales lead gen activity reports to management;
- Stay up to date with the latest technology and best practices;
- Manage and oversee various digital marketing channels;
- Measure ROMI and KPIs;
- Responsible for integration of Lead Generation processes with the Companies CRM system;
- Implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords;
- Prepare and manage the digital marketing budget;
- Oversee all the company's social media accounts;
- Track and measure SEO, Google Analytics and other metrics and provide reports.

REQUIRED QUALIFICATIONS: 

- Bachelor's or master's degree in Marketing or a related field;
- At least 5 years of proven working experience in digital marketing;
- At least 3 years of experience in online lead generation;
- Demonstrable experience leading and managing SEO/SEM, PPC, media buying, marketing DB, social media advertising campaigns;
- Pro level experience in setting up and optimizing Google Adwords campaigns;
- Solid knowledge of analytics tools used in digital marketing (Google Analytics, Facebook pixel, SEMrush);
- Knowledge of ad serving tools;
- Experience in the digital marketing sphere for the US market is a big plus;
- Time management skills;
- Multitasking and stress management skills;
-Excellent communication skills;
- Excellent knowledge of English language.

APPLICATION PROCEDURES: 

Interested candidates are welcome to send their CV to: **@******.** mentioning the position title ("Digital Marketing Specialist") in the subject line of the email.

Please clearly mention in your application letter that you learned of this announcement through Career Center and mention the URL of its website - www.careercenter.am. Thanks.