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Head of Marketing Department
| Company: | Navavan |
|---|---|
| Location: | Yerevan, Armenia |
| Deadline: | 15 May 2021 |
TERM:
Full TimeJOB DESCRIPTION:
Navavan is looking for a Head of Marketing Department who will lead all the Company's marketing activities from social media and digital campaigns to advertising and creative projects. The responsibilities of the Head of Marketing Department include developing plans to help establish the brand, allocating resources to different projects and setting short-term and long-term Department goals. The ideal candidate is a skilled marketing strategist, able to inspire his/ her team members. Ultimately, he/ she will run the Marketing Department in ways that promote higher profitability and competitiveness.RESPONSIBILITIES:
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative;- Prepare and manage monthly, quarterly and annual budgets for the Marketing Department;
- Set, monitor and report on team goals;
- Design branding, positioning and pricing strategies;
- Ensure the brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material);
- Analyze consumer behavior and determine customer personas;
- Identify opportunities to reach new market segments and expand market share;
- Craft quarterly and annual hiring plans;
- Monitor competition (acquisitions, pricing changes and new products and features);
- Coordinate sales and marketing efforts to boost brand awareness;
- Participate in the quarterly and annual planning of company objectives.
REQUIRED QUALIFICATIONS:
- Work experience as a Head of Marketing or VP Marketing, preferably within the Company's industry;- Experience in running successful marketing campaigns;
- Solid knowledge of web analytics and Google Adwords;
- Experience with CRM software;
- Leadership skills with the ability to set and prioritize goals.
APPLICATION PROCEDURES:
Interested candidates are welcome to apply online via careercenter.am or send their CV to: *******@*******.** indicating the position title ("Head of Marketing Department") in the subject line of the email.Please clearly mention in your application letter that you learned of this announcement through Career Center and mention the URL of its website - www.careercenter.am. Thanks.
