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Marketing Specialist
| Company: | FINCA UCO |
|---|---|
| Location: | Yerevan, Armenia, Armenia |
| Duration: | Permanent |
| Deadline: | 11 July 2018 |
TERM:
Full-timeJOB DESCRIPTION:
FINCA UCO CJSC is looking for a Marketing Specialist, who will be coordinating the Company's traditional and digital marketing activities, as well as supporting the Head of Marketing Department in strategy development and execution.RESPONSIBILITIES:
- Ensure that all marketing activities are aligned with corporate brand identity and strategy, that the brand philosophy is reflected in everything the Company does, and that brand guidelines and standards are duly followed;- Coordinate the development of traditional and digital creative content, including marketing collateral, audio and video materials, digital content, advertising copies and marketing texts, etc.;
- Manage corporate online resources (website, social media) and promote FINCA and its services through digital media;
- Plan, implement, and analyze traditional and digital marketing and communication campaigns, coordinate PR campaigns and activities, prepare PR materials;
- Oversee the distribution of BTL materials through internal and external outlets; ensure their availability, up-to-datedness, consistency, and compliance with the brand strategy and corporate goals;
- Conduct online and offline media monitoring and analysis, help to convert the findings into strategies and plans;
- Ensure the compliance of corporate communication to all legal, regulatory, and other requirements applicable to FINCA operations;
- Support the Head of Marketing Department in development and execution of marketing strategies and plans;
- Follow market trends and developments to discover new opportunities and propose innovative ways to promote the Company across its existing audience and beyond;
- Perform other job-related tasks as needed.
REQUIRED QUALIFICATIONS:
- University degree in Business, Marketing, Advertising, PR, Communications or other related field; MBA degree is a plus;- Relevant marketing experience;
- Excellent command of Armenian and English languages; good knowledge of Russian language; excellent writing skills will be an asset;
- Knowledge of digital marketing and web analytics principles, tools and techniques; experience in running digital campaigns is highly desirable;
- Good understanding of creative production process; experience in working with creatives (individuals and agencies), printing houses, and media will be a plus;
- Proficiency in office software (MS Word, Excel, PowerPoint, Outlook); familiarity with graphic software is a plus;
- Strong analytic and critical thinking skills, attention to detail and accuracy;
- Creativity and initiative;
- Excellent interpersonal and communication skills;
- Ability to prioritize, multitask, and work independently.
APPLICATION PROCEDURES:
Interested candidates who meet the requirements above are welcome to send detailed CV to: **@*****.** . Please specify the subject line of the email as "Marketing Specialist - Name Surname". Early applications are welcome.Please clearly mention in your application letter that you learned of this announcement through Career Center and mention the URL of its website - www.careercenter.am. Thanks.
