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Product Copywriter
| Company: | Miniso AM LLC |
|---|---|
| Deadline: | 31 July 2019 |
| Announcement Code: |
JOB DESCRIPTION:
Miniso AM is looking for a Product Copywriter to lead the Company's marketing content efforts. Responsibilities include writing original copy and slogans for advertising campaigns, editing and publishing articles and maintaining brand consistency across online channels. The Product Copywriter is also responsible for creating informative and engaging content about the Company's products and services for its audiences. The Company is looking for a candidate with experience in creating web content.RESPONSIBILITIES:
- Research industry-related topics and identify gaps in the content;- Write original copy for ads and social networks;
- Prepare and publish articles that describe the Company and products;
- Create advertising texts for brochures and banners;
- Ensure all content produced is true to the product and consistent with the brand;
- Collaborate with designers to create appealing graphics that complement text;
- Conduct competitive research to identify the strong and weak points;
- Apply SEO principles to maximize reach to the target audience;
- Update product descriptions as needed.
REQUIRED QUALIFICATIONS:
- Bachelor's degree in Marketing or a related field;- Proven work experience as a Product Copywriter, Copywriter or in a similar role;
- Portfolio of published articles;
- Excellent writing and proofreading skills;
- Hands-on experience with content management systems (e.g. WordPress);
- Familiarity with online marketing campaigns;
- Basic keyword search knowledge;
- Time management abilities.
APPLICATION PROCEDURES:
All interested candidates are welcome to send their CVs to: ***@******.** indicating the position title ("Product Copywriter") in the subject line of the email. Along with your application, please submit a portfolio or links to your published work or send them attached.Please clearly mention in your application letter that you learned of this announcement through Career Center and mention the URL of its website - www.careercenter.am. Thanks.
