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Public Campaign and Community Information Events for the SAFER Initiative
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Public Campaign and Community Information Events for the SAFER Initiative
| Company: | DSIK Armenia |
|---|---|
| Location: | Yerevan, Armenia |
| Deadline: | 31 Oct 2025 |
JOB DESCRIPTION:
The purpose of this assignment is to engage a qualified service provider to design, implement, and monitor a comprehensive public awareness campaign and a series of community information events in the four target regions of Armenia - Gegharkunik, Shirak, Syunik, and Tavush.The assignment aims to:
- Reach at least 20,000 people (with a minimum of 50% women) through multi-channel communication efforts.
- Ensure that at least 10,000 households (in particular low-income and middle-income households) are provided with accessible information about benefits, availability and financing opportunities for energy efficiency and renewable energy solutions.
- Build community-level trust and engagement by providing direct interaction opportunities with experts, NGOs, Citizen Service Offices, other related parties.
- Encourage behavioral change by highlighting both the economic and social benefits of EE/RE measures and by presenting real-life, relatable examples.
- Increase the visibility of the SAFER initiative and its donors (EU, BMZ, GIZ, and DSIK) through coherent and target-oriented messaging.
RESPONSIBILITIES:
Please refer to the attached ToR for full information.REQUIRED QUALIFICATIONS:
The assignment requires a service provider (company, consortium, or professional agency) with proven expertise in public awareness campaigns, media communication, and community-level outreach in Armenia. The provider must demonstrate the technical capacity, creativity, and professional network to design and implement a high-quality, multi-channel communication strategy in line with SAFER’s objectives.The required qualifications include:
- Proven experience in the design and implementation of awareness campaigns at national and regional level in Armenia.
- Demonstrated capacity to work across multiple communication channels, including television, radio, social media, community events, and printed materials.
- Prior experience in developing and maintaining project-related websites or landing pages with user-friendly design and accessible content.
- Strong design and content creation expertise, including development of visuals, infographics, video materials, and key branding elements.
- Demonstrated ability to organize and facilitate large-scale citizen information events, expos, and trainings in cooperation with local partners and municipalities.
- Experience in working with and through civil society organizations, women’s networks.
- Established network and collaboration with regional and national media outlets, ensuring wide coverage and audience engagement.
- Ability to document activities in line with international audit standards, providing evidence of outreach, engagement, and results.
Example:
- Approximate minimum quantities: 10,000 flyers, 1,000 posters, and 1000 (in total) folders, stickers, pins, etc.
- All printed materials should be professionally proofread and quality checked before printing.
- The Service Provider is responsible for logistics, packaging, and delivery of printed materials to the four target regions.
- A strong and dedicated team with relevant skills (communications experts, media professionals, graphic designers, event organizers, trainers).
- Excellent command of Armenian and English.
- Prior successful cooperation with EU, GIZ, or DSIK projects or similar international donor-funded initiatives will be considered a significant asset.
APPLICATION PROCEDURES:
Interested service providers must submit a complete application package, including the following documents:Technical Proposal
Overview of the proposed methodological approach, including suggested approaches on campaign design, media strategy, community engagement, and cooperation with Women’s Networks, NGOs, CSOs, and Unified Social Services.
- Description of the proposed team, their roles, and qualifications.
- Work plan and implementation timeline, aligned with project milestones.
Financial Offer
- Detailed cost breakdown in AMD, including budget sub-sections for each of the above-mentioned activities, inclusive of all applicable taxes.
Organizational Profile and CVs of Key Experts
- Demonstrated experience in communication campaigns, awareness raising, event organization, media
production, and cooperation with civil society organizations.
- CVs of the team
Samples of Previous Work
- At least one example of an awareness campaign or communication material developed in a comparable
field (e.g., EE/RE, community outreach, behavioral change communication).
- Documents are to be submitted in English.
Please clearly mention in your application letter that you learned of this announcement through Career Center and mention the URL of its website - www.careercenter.am. Thanks.
ADDITIONAL NOTES:
Please refer to the full ToR for more information by the link or download the attachment:https://drive.google.com/file/d/1VfLroAJzisKm0eA9BHiiPZqPIAjOx_23/view?usp=sharing
ATTACHMENTS:
Marketing Campaign ToR - Public_Camaign_ToR_13102025.pdf
ABOUT COMPANY:
The SAFER initiative (Promoting Solutions and Advisory for Energy Efficiency and Renewables in Armenia) is implemented by DSIK Armenia within the framework of the SE4Resilience project, co-financed by the European Union and the German Federal Ministry for Economic Cooperation and Development (BMZ), and implemented by GIZ.The initiative addresses the urgent need for energy efficiency (EE) and renewable energy (RE) solutions in Armenia, with a particular focus on vulnerable and women-led households in the four target regions - Gegharkunik, Shirak, Syunik, and Tavush. These regions are characterized by high levels of energy poverty, reliance on fuelwood, and limited access to modern, affordable, and sustainable energy solutions.
A core element of the initiative is awareness raising among the population. The objective is to ensure that at least 20,000 people, including in particular low-income and middle-income households, benefit from information and outreach activities. Through a carefully designed public campaign and community information events, the SAFER initiative will:
• Raise awareness on the advantages of EE/RE investments, sustainable development, and fuelwood substitution.
• Provide practical information on financing mechanisms and support opportunities.
• Encourage behavioral change towards energy-efficient and climate-resilient practices.
• Ensure that vulnerable households are not only informed but also empowered to participate in SAFER’s support mechanisms.
To achieve these objectives, SAFER will adopt a multi-channel approach, combining social media content, radio programs, TV, expos, citizen information events, and cooperation with Women’s Network NGOs, Citizen Service Offices and Unified Social Services. Public campaign and Community information events activities will be complemented with the development and distribution of tailored information materials and tools such as energy efficiency calculators, brochures, and guides.
This ToR seeks to engage a qualified service provider capable of designing and implementing the public campaign and community information events in line with the initiative’s objectives, donor requirements, and visibility standards.
