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TV and Outdoor Advertising Planner
| Company: | Publicis Armenia |
|---|---|
| Location: | Yerevan, Armenia |
| Duration: | Long term |
| Start Date: | ASAP |
| Deadline: | 18 January 2023 |
TERM:
Full TimeJOB DESCRIPTION:
As a TV and Outdoor Advertising Planner, your role is to strategically plan and execute comprehensive advertising campaigns across both television and outdoor media channels. This position requires a deep understanding of both TV and outdoor advertising landscapes, market trends, and effective cross-channel campaign management.RESPONSIBILITIES:
- Engage with clients to understand their marketing goals, target audience, and overall advertising objectives;- Identify and recommend optimal TV and outdoor advertising channels based on client requirements and target demographics;
- Develop integrated media plans that leverage the strengths of both TV and outdoor advertising for maximum impact;
- Negotiate contracts and pricing with outdoor media vendors to secure the best placements and rates;
- Build and maintain strong relationships with outdoor media partners;
- Implement tracking mechanisms to monitor the performance of TV and outdoor campaigns;
- Generate comprehensive reports for clients, showcasing key performance metrics and the overall success of integrated advertising campaigns.
REQUIRED QUALIFICATIONS:
- Bachelor's degree in Marketing, Advertising, Business, or a related field;- Knowledge of English, Russian and Armenian languages;
- Proven experience in advertising planning, with a focus on both TV and outdoor channels;
- Strong knowledge of TV and outdoor advertising principles, market dynamics, and consumer behavior;
- Excellent communication, negotiation, and interpersonal skills;
- Proficiency in using advertising and media planning tools;
- Analytical mindset with the ability to interpret data and make strategic recommendations.
APPLICATION PROCEDURES:
All qualified and interested candidates should submit their CVs to: *****@********.** mentioning " TV and Outdoor Advertising Planner" in the subject line of the email.Please clearly mention in your application letter that you learned of this announcement through Career Center and mention the URL of its website - www.careercenter.am. Thanks.
