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Marketing, Communications and Engagement Manager
Այս հայտարարությունը դիտվել է
Կազմակերպություն՝ Teach for Armenia
Վայր՝ Yerevan, Հայաստան
Տևողություն՝ Permanent
Մեկնարկը՝ ASAP
Դիմումների վերջնաժամկետ՝ 18 November 2022

ԴՐՈւՅՔ՝ 

Full-time

ԱՇԽԱՏԱՆՔԻ ՆԿԱՐԱԳԻՐ՝ 

About Teach For Armenia:
Teach For Armenia is building a movement of leaders who will reshape what it means to provide an excellent education for all children across the nation. Teach For Armenia aims to cultivate students who can harness their voices and shape a changing world while being committed to their communities. This will require support at every level of leadership, from the teachers in the classroom, to the highest-ranking officials. Teach For Armenia aims to accomplish this vision by recruiting promising young leaders, both in Armenia and from across the diaspora, to teach for a 2-year commitment in schools where their knowledge and skills are needed. In the long-run, the Organization is cultivating a network of changemakers, inclusive of its students, their communities, its Alumni, government officials, community partners, supporters, and affiliates from across Teach For All.

The Role:
The Marketing, Communications and Engagement Manager is the “voice” of Teach For Armenia. Whether it be Teach For Armenia’s weekly newsletters, social media content, or press releases, the Marketing, Communications, and Engagement Manager is responsible for curating the Organization’s narrative and story of impact in a way that is cohesive, inspiring, and consistent with Teach For Armenia’s Kochari. Additionally, the Marketing, Communications and Engagement Manager is also responsible for architecting and orchestrating externally facing events that are intended to engage a broad range of stakeholders into the work (e.g. FORUM405). To do so, the Marketing, Communications and Engagement Manager oversees a team of vendors and contractors that help to implement various projects (such as the organization’s Podcast).

The Team:
The Marketing, Communications and Engagement Manager will report directly to the Head of Marketing, Communications, and Engagement, and will work alongside the Senior Brand Manager in order to bolster Teach For Armenia’s image with external stakeholders. The Marketing, Communications, and Engagement Department is a part of the External Affairs Division, which also includes the Private Partnerships Team as well as the Public Partnerships Team. Together, the External Affairs Division is responsible for boosting Teach For Armenia’s relations with government stakeholders, donors, collaborators, and supporters. Given the Marketing, Communications, and Engagement Team’s role in sharing its story of impact, it is critical for this department to collaborate across the Organization with the Talent Initiatives as well as the Program Divisions.

About You:
Teach For Armenia may be the place for you if you believe it is important to foster a values-driven workplace that is centered on leadership. Teach For Armenia's team must be composed of culture-builders who exemplify the type of leadership Teach For Armenia is striving to cultivate in its classrooms and across the system. This means each staff member must strive to exemplify its Core Values, hold themselves to the highest of standards, while owning up to mistakes when they themselves falter.

ՊԱՐՏԱԿԱՆՈւԹՅՈւՆՆԵՐ՝ 

For this role, the key responsibilities will include:
Media, Communications, and Publications (30%)
- Oversee the development of the Annual Report’s contents by liaising with Department Heads and working with vendors/ contractors to develop language;
- Oversee the development and dissemination of content for various purposes, including Teach For Armenia’s weekly newsletter, press releases, as well as speeches;
- Cultivate and maintain strong communication and engagement with various outlets in order to bolster the media visibility;
- Support the Head of Marketing, Communications, and Engagement with the publication of materials to showcase Teach For Armenia’s work.

Marketing (30%)
- Develop and drive a strong marketing strategy in order to promote Teach For Armenia’s brand, both to potential recruits as well as donors;
- Oversee the Organization’s online presence, including the curation of content on its various social media platforms and grow the engagement organically through a differentiated and robust strategy, leveraging SEO;
- Partner with teammates and vendors to launch advertisement campaigns (e.g. for recruitment purposes).

Event Management (15%)
- Architect and orchestrate the design, management, and implementation of large scale events (e.g. FORUM405).

Management and Collaboration (25%)
- Manage a team of vendors and contractors in order to implement various projects, such as Teach For Armenia’s Podcast;
- Ensure strong project management for all projects related to marketing, communications, and event management;
- Facilitate co-creative processes with departments across the Organization in order to craft a narrative that responds to the Organization’s needs while reflecting its work in a way that is compelling.

NOTE: Teach For Armenia is a growing nonprofit working within a dynamic system. Its team must be agile as it grows in scale. Teach For Armenia is looking for leaders who are resilient and adaptive. That is to say that responsibilities may shift over time.

ԱՆՀՐԱԺԵՇՏ ՈՐԱԿԱՎՈՐՈՒՄՆԵՐ՝ 

- Bachelor’s degree;
- At least 2 years of professional experience, with a background in social media or digital marketing is preferred;
- A high level of fluency in Armenian, English, and Russian.

For this role specifically, Teach For Armenia is also looking for a candidate who possesses the following key competencies:
- Communication: First and foremost, this role requires an individual who has a strong command of language in order to communicate Teach For Armenia’s story of impact with diverse stakeholders both locally and internationally. Additionally, a critical part of the Organization’s communications is press relations;
- Marketing: In addition to communication, Teach For Armenia needs a professional who deeply understands how to leverage data in order to drive strategic marketing decisions, in support of Recruitment and other teams, to go after untapped opportunities (e.g. recruiting GenZ or appealing to new donors). Connected with marketing, the Communications and Engagement needs to be fluent in digital media for the purpose of marketing to diverse audiences;
- Event Management: Beyond communications and marketing, the Marketing, Communications and Engagement Manager must be able to architect and orchestrate events that will attract a diverse audience of critical players in the educational ecosystem, including recruitment events as well as fora that will bring together government officials, donors, and various industry leaders;
- Team Management: As Teach For Armenia continues to grow in scale, permanent headcount on the External Affairs Division will remain the same. Given this, the Marketing, Communications and Engagement Manager must learn how to delegate portfolios of work to vendors and contractors (i.e. event planners, content creators, campaign organizers, etc.);
- Co-Creation and Collaboration: Lastly, given that the work of the Marketing, Communications and Engagement Manager will intersect with the work of so many teams (e.g. Recruitment and Program), Teach For Armenia needs a leader who is able to co-create messaging that is responsive to the needs of the Organization.

ԴԻՄԵԼՈւ ԿԱՐԳԸ՝ 

Please submit your résumé and cover letter through the official job posting (found on Teach For Armenia’s website: https://www.teachforarmenia.org/am/careers). In your cover letter, please make sure to explain what personally compels you to Teach For Armenia's mission and the role. If you have been referred to this role by a current Teach For Armenia staff member, please also indicate who referred you in your cover letter. In your application, please also specify your salary expectations (in the gross amount). Also, if your résumé is in Armenian, please provide an English translation.

Խնդրում ենք Ձեր դիմում-նամակում հստակ նշել, որ այս հնարավորության մասին տեղեկացել եք Կարիերայի կենտրոնի վեբ-կայքից և նշեք կայքի հղումը՝ www.careercenter.am։ Շնորհակալություն.

ԼՐԱՑՈՒՑԻՉ ՏԵՂԵԿՈՒԹՅՈՒՆՆԵՐ՝ 

Teach For Armenia's Commitment to Diversity, Equity, and Inclusivity:
Teach For Armenia is an organization that strives to elevate the voices of its students and their communities. As such it is an organization that is committed to equity and strives to build an inclusive environment. Candidates from diverse backgrounds are encouraged to apply.

ԿԱԶՄԱԿԵՐՊՈւԹՅԱՆ ՄԱՍԻՆ՝ 

Teach For Armenia is an independent, not-for-profit organization that is enlisting Armenia's most promising future leaders in its mission to ensure all children in Armenia have access to an excellent education. Participants in the program, known as Fellows, serve as full-time teachers for 2 years in high-need schools across Armenia, and commit to transforming the education outcomes of less-privileged schoolchildren through significantly improving their achievements, affect and access. In the long term, Teach For Armenia Alumni will form a different class of leaders, working in various sectors to expand education opportunity for all children in Armenia. To date, Teach For Armenia has recruited over 100 Fellows across 4 cohorts. The Company aims to grow this number aggressively given the scale and urgency of education inequity. Starting from 2017 Teach for Armenia also piloted the Leadership Development Program in Artsakh and in April 2018 officially launched representative office in Stepanakert.