Работа и карьера

ОПИСАНИЕ ДОЛЖНОСТИ: 

SoftConstruct is looking for a Digital Marketing Manager to develop, implement, track and optimize its digital marketing campaigns across all digital channels.

ОБЯЗАННОСТИ: 

- Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition;
- Plan and execute all web, SEO/ SEM, database marketing, email, social media, and display advertising campaigns;
- Design, build, and maintain the Company's social media presence;
- Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed;
- Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs);
- Identify trends and insights, and optimize spend and performance based on the insights;
- Brainstorm new and creative growth strategies through digital marketing;
- Plan, execute and measure experiments and conversion tests;
- Collaborate with internal teams to create landing pages and optimize user experience;
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
- Identify critical conversion points and drop off points and optimize user funnels;
- Complete digital marketing department operational requirements by scheduling and assigning employees and following up on work results;
- Maintain digital marketing staff by recruiting, selecting, orienting, and training employees;
- Maintain digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results;
- Develop digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

ТРЕБУЕМАЯ КВАЛИФИКАЦИЯ: 

- At least 5 years of experience with digital marketing and advertising execution;
- Demonstrated B2B direct experience with SEM, analytics and reporting tools;
- Understanding of digital marketing trends and industry best practices and ability to implement across programs;
- Proven communication skills, including the ability to write original ad copy and provide directive on creative assets;
- Comfortability working in a fast-paced team environment;
- Exceptional project management skills and attention to detail;
- Demonstrated success with SEM through Google Ads and Bing;
- Ability to strategize and develop new creative suites both internally and with external graphic design resources;
- Google Ads and Analytics certification is a must.

ПРОЦЕДУРА ПОДАЧИ ЗАЯВОК: 

Interested candidates are encouraged to submit their CV to: **@************.*** with a note of ("Digital Marketing Manager") in the subject line of the email.

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