Работа и карьера

ТИП ПОЛНОМОЧИЙ: 

Full-time

ОПИСАНИЕ ДОЛЖНОСТИ: 

FINCA UCO CJSC is looking for an experienced and motivated candidate to fill the position of Marketing Manager, who will be responsible for maintaining and increasing FINCA's business and brand positioning in the market through the development of marketing and communications strategies.

ОБЯЗАННОСТИ: 

- Develop marketing strategy for the Organization assuring that it serves the overall strategy of the Company;
- Initiate current and potential market research, identify key factors that serve as obstacles to accomplishing Company operational goals (client satisfaction, client drop-out, competitive position and potential markets), measure social impact level, measure the marketing impact on the Company;
- Communicate with FINCA International regarding FINCA Corporate Global Branding standards and ensure that all FINCA Armenia materials comply with the FINCA International standards;
- Actively participate in FINCA International global projects, and have a major contribution on FINCA Eurasia regional initiatives;
- Develop and maintain systems to collect continuous market intelligence for management decision-making to address the following:
a) Development opportunities in the industry;
b) Improving client retention rate;
c) The competitive positioning of the Company's image, products and services;
d) Revision of products' terms and conditions;
e) Launching new financial tools;
- Set up effective result-measuring techniques to better weigh the marketing campaign results;
- Participate in revision of products' terms and conditions, as well as in launching of new financial tools;
- Identify and implement most effective PR and advertising techniques for the Organization;
- Coordinate and ensure the execution of advertising and promotion campaigns on the national level and regional level, ensuring consistency of marketing messages;
- Write and edit communications and marketing materials including eye catching publications for prints and online, fact-sheets, briefing papers, speeches and position papers;
- Negotiate arrangements with third-party firms, as assigned, to prepare and place advertisements and promotional materials. Manage vendors including graphic designers, photographers and PR resources;
- Ensure the standardizing interior and the exterior of the branches applying brand standards in line with FINCA Global Corporate Branding standards;
- Contribute in creating a strong tie between the Marketing Department and the operations to provide functional and effective marketing services to the company.

ТРЕБУЕМАЯ КВАЛИФИКАЦИЯ: 

- At least 5 years of professional experience in Marketing, including 2 years of supervisory or project management experience;
- University degree, preferably in Business Administration, Marketing, Communication or a related field;
- Knowledge of principles and methods for developing, promoting, and selling products or services. This includes the development of business plans and marketing plans/ strategy and tactics;
- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction;
- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources;
- Knowledge of various types of communications and media tactics and distribution; digital Marketing experience;
- Ability to work with marketing/ communications agencies through the brief development and evaluation of creative work;
- Knowledge of qualitative and quantitative research methodologies and concepts. Experience in data collection and research reporting as well as implementation of findings into relevant insights and strategies;
– Knowledge of budget development and management as well as pricing development and strategy;
- Knowledge of branding and design techniques, tools, and guidelines involved in the production of marketing materials;
- Basic skills with image-editing software; web content management experience; basic HTML and WordPress skills is a plus;
- Effective verbal and written communications in Armenian, English and Russian languages, including active listening skills and skill in presenting findings and recommendations for improvement;
- Good skill in planning and project management;
- Good skill in negotiating issues and resolving problems;
- Ability to establish and maintain harmonious working relationships with customers, co-workers, staff, and external contacts, and work effectively in a professional team environment.

ПРОЦЕДУРА ПОДАЧИ ЗАЯВОК: 

If you meet the requirements above and are interested in the position announced, please, e-mail your detailed CV to FINCA at: **@*****.** . Please, include the position and your name and surname in the subject line of your message in the following format: "Marketing Manager – Name Surname".

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