Работа и карьера

ОПИСАНИЕ ДОЛЖНОСТИ: 

Jermuk International Pepsi-Cola Bottler LLC is looking for a highly qualified specialist to fill the position of Trade Marketing Manager. The incumbent will mainly be responsible for effective contribution to the management of framework of relationships between the Company and the trade by developing and implementing strategic business building programs in order to enhance brand equity, consumer loyalty, company image, trade partnership, accelerate trade development and growth of long-term sustainable volume and profitability.

ОБЯЗАННОСТИ: 

- Participate in the development of trade marketing strategy aligned with the portfolio/ brand strategy;
- Develop and guide promotional calendar integrated with annual marketing calendar to track activities across all trade channels to drive revenue;
- Develop merchandising standards for the Company's product categories ensuring development of planograms/ layouts at retail driving the implementation of the latter;
- Constantly look for the improvements of both brand activation and merchandising standards activation by sales team;
- Monitor on-going brand activations evaluating pros and cons and constantly coming up with improvement initiatives;
- Ensure that clear and consistent guidelines are provided to the field sales force for all brand/ trade activities, including briefing on brand communication cycles, new launches, as well as the newly developed trade programs;
- Collect feedback from sales team on the execution of brand activations/ trade programs, trade/ consumer acceptance and satisfaction, monitor overall programs' effectiveness and initiate timely corrective actions where appropriate;
- Manage and track brand cycles POS materials development and placement based on given guidelines;
- Manage POS outdoor and indoor branding activities;
- Track competition providing reports on the competitors' activities/ initiatives in the market on a regular basis;
- Evaluate the market/ customer needs for tools of trade and manage the ordering process aligned with trade marketing budget;
- Act as a liaison between Sales, Brand Marketing and other staff functions to ensure that plans and execution are in line with strategic brand and category objectives;
- Collect and disseminate best practice for efficient and profitable trade marketing activities.

ТРЕБУЕМАЯ КВАЛИФИКАЦИЯ: 

- University degree in business-related discipline, preferably in Marketing;
- At least 3 years of experience in trade marketing;
- Action-oriented person with experience in managing multiple projects, priorities and deadlines;
- Excellent planning and organizational skills, including superior communication skills, both written and verbal;
- Ability to be motivated by success and enthusiastic about working and achieving higher results with the power to influence;
- Ability to think critically and creatively;
- High proficiency in Excel and PowerPoint; strong ability to create and develop proposals and presentations;
- Self-motivated person, excited by challenge, and an effective team player;
- Fluency in Armenian, Russian and English languages;
- Personal car and driving license is a plus.

ПРОЦЕДУРА ПОДАЧИ ЗАЯВОК: 

Interested candidates are encouraged to submit their CV to: **@************.*** indicating the position title ("Trade Marketing Manager") in the subject line of the email. Only shortlisted candidates will be contacted.

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ОТКРЫТ ДЛЯ/ КРИТЕРИИ ОТБОРА: 

All qualified candidates