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Digital Marketing Specialist
Odessi Group
09 Сентябрь 2020

Digital Marketing Specialist

Компания: Odessi Group ООО
Локация: Yerevan, Армения
Длительность: Long-term, with 3 months of remote probation period
Дата начала: Immediately
Крайний срок: 20 September 2020


Odessi Group is looking for a creative, forward-thinking, and organized Google Products (Google AdWords, Google Analytics) and social media (SEO, SMM, PPC) specialist to join its team as a Digital Marketing Specialist. The incumbent will interact with targeted virtual communities and network users to promote the Company's products and provide customer care services to new audiences. He/ she must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media. He/ she will be responsible for developing the strategy used in marketing the Company's products and services, utilizing such techniques in the field as social media, web analytics, e-mail marketing and search engine optimization, designing and implementing online products. The ideal candidate will also perform consumer research to discover other ways of reaching customers via the Internet, including digital sales executive, SEO marketer and online marketing manager, translating business goals into successful SEO campaigns, analyse the performance of SEO efforts and help clients increase search engine rankings for their websites promotions and e-mail campaigns. It is very important to have strong advanced level of English language.


- Develop, implement and manage the social media strategy;
- Manage and oversee social media content;
- Measure the success of every social media campaign;
- Stay up to date with the latest social media best practices and technologies;
- Use social media marketing tools;
- Work with copywriters and designers to ensure content is informative and appealing;
- Collaborate with Marketing, Sales and Product Development teams from the Head office;
- Monitor SEO and user engagement and suggest content optimization;
- Communicate with industry professionals and influencers via social media to create a strong network;
- Provide constructive feedback;
- Build and execute social media strategy through research, benchmarking, messaging, and audience identification;
- Write, develop, and strategize online content production and scheduling;
- Assist with crisis management, bad reviews, and negative news communications;
- Generate, edit, publish, and share content daily;
- Create and maintain company social media pages and profiles;
- Moderate user-generated content and messages appropriately, based on company and community policies;
- Create and implement social media marketing plan and editorial calendar;
- Design, implement and monitor SEO campaigns;
- Analyze and optimize PPC campaigns;
- Supervise content marketing campaigns;
- Utilize social media networks (for traffic, awareness, and sales);
- Coordinate the activities of all digital campaigns;
- Set goals and analyze the performance of all digital marketing channels;
- Design digital media campaigns aligned with business goals;
- Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts);
- Manage end-to-end digital projects;
- Establish web presence to boost brand awareness;
- Maintain a strong online company voice through social media;
- Liaise with marketing, sales and product development teams to ensure brand consistency;
- Suggest and implement direct marketing methods to increase profitability;
- Stay up to date with digital media developments;
- Analyze digital data to draw key recommendations around website optimization;
- Conduct social media audits to ensure best practices are being used;
- Maintain digital dashboard of several accounts;
- Prepare emails to send out to customers;
- Create and maintain online listings across e-commerce platforms.


- Bachelor’s degree in Marketing, Communication, or a related field;
- At least 3 years of experience as a Social Media or Digital Media and Marketing Specialist or similar role specialist;
- Social media strategist using social media for brand awareness and impressions;
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, Viber and other social media best practices;
- Ability to create posts for social networks;
- Understanding of SEO and web traffic metrics;
- Experience in doing audience and buyer persona research;
- Familiarity with web design and publishing;
- Knowledge of project management and web design best practices;
- Understanding of social media metrics; ability to interpret the results and take action to increase effectiveness of social media campaigns;
- Strong written and verbal communication skills;
- Fluent knowledge of English language for contacting with the head office staff;
- Ability to multitask and perform under tight deadlines;
- Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software;
- Experience with visual communication principles;
- Familiarity with content management systems;
- Excellent analytical and project management skills;
- Excellent knowledge of Google Ads, Google Shop and Google Analytics;
- Ability to multitask and perform under tight deadlines;
- Experience executing paid social media campaigns;
- Excellent multitasking skills;
- Critical thinker with problem-solving skills;
- Team player;
- Good time management skills;
- Great interpersonal and communication skills.


Interested candidates are welcome to send their CV to: indicating the position title ("Digital Marketing Specialist ") in the subject line of the email.

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Negotiable, based on experience


SEO, SMM, PPC and Google Products specialists


Odessi Group is an Australian digital marketing and IT solutions organisation with an extensive background in delivering technology and communications solutions to its clientele.