search
open search close search
Group Financial Audit Specialist
Softconstruct
03 Декабрь 2020
Senior Project Manager
Mamble
03 Декабрь 2020
Recruiter
Yeremyan Projects
03 Декабрь 2020
Լոգիստիկայի Բաժնի Մասնագետ
Ավենիղ/ Avenikh
03 Декабрь 2020
Reach GIS/ Database Officer
People in Need
02 Декабрь 2020
Reach Assessment Officer
People in Need
02 Декабрь 2020
Մասնաճյուղի Փոխտնօրեն
Երեմյան Փրոջեքթս/ Yeremyan Projects
02 Декабрь 2020
Հաշվապահ
Երեմյան Փրոջեքթս/ Yeremyan Projects
02 Декабрь 2020
Planner
Renco Armestate
02 Декабрь 2020
Site Cost Controller
Renco Armestate
02 Декабрь 2020
Quality Coordinator (Construction Engineering)
Renco Armestate
02 Декабрь 2020
Quality Supervisor (Construction Engineering)
Renco Armestate
02 Декабрь 2020
Quality Manager (Construction Engineering)
Renco Armestate
02 Декабрь 2020
Field Civil Engineer
Renco Armestate
02 Декабрь 2020
Field Electrical Engineer
Renco Armestate
02 Декабрь 2020
Field Instrumentation and Control Engineer
Renco Armestate
02 Декабрь 2020
Field Mechanical and Packages Engineer
Renco Armestate
02 Декабрь 2020
Field Piping Engineer
Renco Armestate
02 Декабрь 2020
Լոգոպեդ
Հայաստանի Մանուկներ Բարեգործական Հիմնադրամ/ Children of Armenia Charitable Fund
02 Декабрь 2020
Technical Task Lead, "ImpactAIM" Accelerator Programme
UNDP Armenia
01 Декабрь 2020
Advisor for EU4Sevan
Deutsche Gesellschaft fuer Internationale Zusammenarbeit GIZ GmbH
01 Декабрь 2020
Human Resources Officer
People in Need representative office in Armenia
01 Декабрь 2020
Automated QA Engineer
XNTrends
01 Декабрь 2020
Customer Relationship Manager
Landmark Capital
01 Декабрь 2020
Graphic Designer (Freelance)
Smithsonian Institution
30 Ноябрь 2020
VBet SMM Specialist
Softconstruct
30 Ноябрь 2020
Ադմինիստրատոր
«Մասթեր Պլյուս» Միջազգային Կրթական Կազմակերպություն/ "Master Plus" International Educational Counseling Company
27 Ноябрь 2020
Personal and Research Assistant (PRA)
Armenian General Benevolent Union (AGBU), Armenia
27 Ноябрь 2020
C++ Developer
Softconstruct
27 Ноябрь 2020
Brand Manager
Navavan
26 Ноябрь 2020
SMM Specialist
Navavan
26 Ноябрь 2020
Project Manager
Navavan
26 Ноябрь 2020
Office Manager
Yerani Travel
25 Ноябрь 2020
Նախագծերի Ղեկավար
Նոր Փրոջեքթս/ Nor Projects
25 Ноябрь 2020
Head of Administration Department
Byblos Bank Armenia
20 Ноябрь 2020
Head of Disaster Management Department
Armenian Red Cross Society
20 Ноябрь 2020
Operations Manager
IMR
20 Ноябрь 2020
Mathematics Teacher
RSM International
20 Ноябрь 2020
Consultant for Assessment of the Status of Climate Finance in Armenia
International Finance Corporation
19 Ноябрь 2020
Quality Assurance Engineer
Mentor Graphics Development Services
19 Ноябрь 2020
Software Engineer
Mentor Graphics Development Services
19 Ноябрь 2020
Հարկային Հաշվառման Բաժնի Ղեկավար
Աթենք/ Atenk
18 Ноябрь 2020
Principal Software Engineer (NodeJS)
Questrade International
18 Ноябрь 2020
Senior Software Engineer
Questrade International
18 Ноябрь 2020
Senior Quality Assurance Engineer
Questrade International
18 Ноябрь 2020
Technical Writer
Questrade International
18 Ноябрь 2020
Գլխավոր Հաշվապահ
Կրեդիտ Կորպ ՈՒՎԿ
17 Ноябрь 2020
Automation QA Engineer
Mamble
16 Ноябрь 2020
Senior Front End (React.js) Developer
Mamble
16 Ноябрь 2020
Network System Engineer
Armenia Securities Exchange and Central Depository of Armenia
16 Ноябрь 2020
Market Surveillance Specialist
Armenia Securities Exchange and Central Depository of Armenia
16 Ноябрь 2020
Community Outreach Coordinator
Dar Foundation of Regional Development and Competitiveness
13 Ноябрь 2020
Communications Coordinator
Dar Foundation of Regional Development and Competitiveness
13 Ноябрь 2020
Data Analyst Intern/ Contractor
Mentor Graphics Development Services
13 Ноябрь 2020
Application Engineering Intern/ Contractor
Mentor Graphics Development Services
13 Ноябрь 2020
Corporate Application Engineer, Global Support and Services
Mentor Graphics Development Services
13 Ноябрь 2020
Intern/ Contractor
Mentor Graphics Development Services CJSC
13 Ноябрь 2020
Web Designer
VXSoft
11 Ноябрь 2020
Technical Writer
VXSoft
11 Ноябрь 2020
Full Stack Software Developer
Odessi Group
11 Ноябрь 2020
React.js Developer
MaxinAI
11 Ноябрь 2020
Python Developer
MaxinAI
11 Ноябрь 2020
Full Stack .Net Developer
Praemium RA
09 Ноябрь 2020
Engineering Manager
Buymie
09 Ноябрь 2020
Արտադրության Գծով Հաշվապահ
Բեկոն Պրոդուկտ/ Bacon Product
06 Ноябрь 2020
Information Management and GIS Specialist
The Halo Trust
05 Ноябрь 2020
Marketing Manager / Head of Marketing
Finca UCO
10 Август 2020

Marketing Manager / Head of Marketing

Компания: Finca UCO ЗАО
Локация: Yerevan, Армения
Крайний срок: 31 August 2020

ОПИСАНИЕ ДОЛЖНОСТИ: 

The Marketing Manager/ Head of Marketing will be responsible for driving top and bottom line growth through development and implementation of the Company's marketing strategies including market research and analytics, digital and social media marketing, PR and communication, social performance, and brand management strategies. He/ she will formulate marketing objectives and define targets, develop plans to reach those targets, implement these plans and monitor their effectiveness, analyze results and translate them into more effective strategies and action plans. The Marketing Manager will be responsible for public affairs and delivering greater exposure for Finca, for external and internal audiences, through all communications channels, including earned and placed media, social and digital media.

ОБЯЗАННОСТИ: 

Essential areas of responsibility include the following (other duties may be assigned):
Marketing:
- Define marketing objectives for the corporate brand and for each product and service in the portfolio; develop marketing plans and tactics and establish the marketing budget to achieve those objectives;
- Formulate, direct and coordinate marketing activities and policies to promote products/ services;
- Monitor the performance of products/ services and process facilitation for improvement, adaptation or change to meet strategic objectives and performance targets;
- Develop and implement offline and digital lead generation campaigns including planning, implementation, monitoring, optimization, analysis and reporting;
- Manage corporate digital resources (websites, social channels, etc.) and assets;
- Lead marketing content creation, manage relationships with external partners (creatives/ agencies, printing houses, media, marketing service providers).

Brand:
- Ensure the brand essence and values are communicated and exemplified through every customer touchpoint and communication vehicle (website, printed materials, loan officer scripts, product features, etc.) in a standardized way;
- Coordinate the cross-functional work of crafting a coherent brand experience to strengthen the corporate image;
- Lead internal brand engagement efforts for engaging the employees/ staff on the Finca brand;
- Ensure brand consistency in the development of marketing communications and messaging and compliance with Finca global brand standards (visual identity and design);
- Track and monitor the health of the brand in the market.

Research:
- Develop research plans for the collection and analysis of customer and market intelligence to support management decision-making and to feed into marketing and operations strategies;
- Collaborate with management and internal departments to frame the key business challenges to inform the research agenda; advise appropriate methodologies and tactics;
- Lead/ oversee the implementation of research initiatives, supporting the team (internal/ external) with subject matter expertise;
- Identify key customer touchpoints, pain-points, challenges, and hurdles; advise management and stakeholders on the voice of the customer (VOC) and their journey with Finca;
- Distill main takeaways - research findings and customer insights for management and other departments to support decision-making, development of strategies and plans.

Communications:
- Lead PR and communications activities, development and implementation of communications plans;
- Coordinate the organization and promotion of public events;
- Manage relationships with mass media; pitch, brief, and monitor media; support with story ideas, angles and narratives; build and maintain media and stakeholder lists;
- Create engaging and cutting-edge presentations; write and/ or lead the preparation of reports, articles, proposals, briefs, fact-sheets, talking-points, press releases, newsletters, event materials, and other communication pieces needed to communicate with a broad range of audiences, internal and external;
- Provide education/ training on products and services as well as topics related to marketing to promote products/ services to customers in a uniform and feature-driven manner.

ТРЕБУЕМАЯ КВАЛИФИКАЦИЯ: 

Work Experience:
- 7 to 10 years of experience in marketing or communications in consumer marketing and or financial sector.
Specific Professional Expertise:
Digital Marketing:
- Deep understanding of digital marketing including SEO, SEM, marketing automation, Google analytics, social media marketing.

Sales and Marketing:
- Knowledge of principles and methods for developing, promoting, and selling products or services. This includes the development of business plans and marketing plans/ strategy and tactics as well as CRM.

Customer and Personal Service:
- Knowledge of principles and processes for providing customer and personal services, including customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Administration and Management:
- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership techniques, and coordination of people and resources.

Communications and Media:
- Knowledge of various types of communications and media tactics and distribution; ability to work with marketing/ communications agencies through the brief development and evaluation of creative work.

Marketing Research:
- Knowledge of qualitative and quantitative research methodologies and concepts; experience in data collection and research reporting as well as implementation of findings into relevant insights and strategies.

Content Marketing:
- Familiarity with principles of developing effective audiovisual and textual content; experience in marketing content and collateral development; knowledge of branding and design techniques and tools; understanding of creative production process, experience in working with creative specialists, agencies, and printing houses.

Budget and Pricing:
- Knowledge of budget development and management as well as pricing development and strategy.

Web Administration:
- Web content management experience; basic skills of HTML and WordPress is a plus.

Education:
- Bachelor's degree in Business Administration, Marketing, Communication or a related area; master's degree in Marketing is preferred.

Language Skills:
- Excellent command of Armenian and English languages; good knowledge of Russian language is a plus.

Computer Skills:
- Proficient knowledge of Microsoft Suite; overall understanding of design and animation, web content management, digital marketing and analytics tools and software is desired.

Other Requirements:
- Availability to travel locally and internationally;
- Ability to travel in economy class when traveling by air or rail.

ПРОЦЕДУРА ПОДАЧИ ЗАЯВОК: 

Interested candidates who meet the requirements above and are confident that their background and experience qualify them for this position are welcome to send their detailed CV to Finca at: hr@finca.am . Please specify the subject line of the email as ("Marketing Manager/ Head of Marketing").

Подавая на вакансию, пожалуйста укажите Career Center как источник информации о вакансии и сайт www.careercenter.am. Спасибо!

О КОМПАНИИ: 

Finca UCO CJSC is a universal credit organization, operating in Armenia for more than 15 years. With headquarters in Washington, DC, Finca reaches over 1.8 million clients through its 23 subsidiaries in Africa, Eurasia, the Middle East and South Asia, and Latin America. For more information, please visit: https://finca.am/.