Работа и карьера

ОПИСАНИЕ ДОЛЖНОСТИ: 

The purpose of this assignment is to engage a qualified service provider to design, implement, and monitor a comprehensive public awareness campaign and a series of community information events in the four target regions of Armenia - Gegharkunik, Shirak, Syunik, and Tavush.
The assignment aims to:
- Reach at least 20,000 people (with a minimum of 50% women) through multi-channel communication efforts.
- Ensure that at least 10,000 households (in particular low-income and middle-income households) are provided with accessible information about benefits, availability and financing opportunities for energy efficiency and renewable energy solutions.
- Build community-level trust and engagement by providing direct interaction opportunities with experts, NGOs, Citizen Service Offices, other related parties.
- Encourage behavioral change by highlighting both the economic and social benefits of EE/RE measures and by presenting real-life, relatable examples.
- Increase the visibility of the SAFER initiative and its donors (EU, BMZ, GIZ, and DSIK) through coherent and target-oriented messaging.

ОБЯЗАННОСТИ: 

Please refer to the attached ToR for full information.

ТРЕБУЕМАЯ КВАЛИФИКАЦИЯ: 

The assignment requires a service provider (company, consortium, or professional agency) with proven expertise in public awareness campaigns, media communication, and community-level outreach in Armenia. The provider must demonstrate the technical capacity, creativity, and professional network to design and implement a high-quality, multi-channel communication strategy in line with SAFER’s objectives.
The required qualifications include:

- Proven experience in the design and implementation of awareness campaigns at national and regional level in Armenia.

- Demonstrated capacity to work across multiple communication channels, including television, radio, social media, community events, and printed materials.

- Prior experience in developing and maintaining project-related websites or landing pages with user-friendly design and accessible content.

- Strong design and content creation expertise, including development of visuals, infographics, video materials, and key branding elements.

- Demonstrated ability to organize and facilitate large-scale citizen information events, expos, and trainings in cooperation with local partners and municipalities.

- Experience in working with and through civil society organizations, women’s networks.

- Established network and collaboration with regional and national media outlets, ensuring wide coverage and audience engagement.

- Ability to document activities in line with international audit standards, providing evidence of outreach, engagement, and results.
Example:

- Approximate minimum quantities: 10,000 flyers, 1,000 posters, and 1000 (in total) folders, stickers, pins, etc.

- All printed materials should be professionally proofread and quality checked before printing.

- The Service Provider is responsible for logistics, packaging, and delivery of printed materials to the four target regions.

- A strong and dedicated team with relevant skills (communications experts, media professionals, graphic designers, event organizers, trainers).

- Excellent command of Armenian and English.

- Prior successful cooperation with EU, GIZ, or DSIK projects or similar international donor-funded initiatives will be considered a significant asset.

ПРОЦЕДУРА ПОДАЧИ ЗАЯВОК: 

Interested service providers must submit a complete application package, including the following documents:

Technical Proposal
Overview of the proposed methodological approach, including suggested approaches on campaign design, media strategy, community engagement, and cooperation with Women’s Networks, NGOs, CSOs, and Unified Social Services.
- Description of the proposed team, their roles, and qualifications.
- Work plan and implementation timeline, aligned with project milestones.

Financial Offer
- Detailed cost breakdown in AMD, including budget sub-sections for each of the above-mentioned activities, inclusive of all applicable taxes.

Organizational Profile and CVs of Key Experts
- Demonstrated experience in communication campaigns, awareness raising, event organization, media
production, and cooperation with civil society organizations.
- CVs of the team

Samples of Previous Work
- At least one example of an awareness campaign or communication material developed in a comparable
field (e.g., EE/RE, community outreach, behavioral change communication).
- Documents are to be submitted in English.

Пожалуйста, четко укажите в своем заявлении, что вы узнали об этой возможности через Career Center, и укажите URL-адрес нашего веб-сайта - www.careercenter.am. Спасибо.

ДОПОЛНИТЕЛЬНЫЕ ЗАПИСИ: 

Please refer to the full ToR for more information by the link or download the attachment:
https://drive.google.com/file/d/1VfLroAJzisKm0eA9BHiiPZqPIAjOx_23/view?usp=sharing

ВЛОЖЕНИЯ:

Marketing Campaign ToR - Public_Camaign_ToR_13102025.pdf