ԴՐՈւՅՔ՝ 
Full-time
ԱՇԽԱՏԱՆՔԻ ՆԿԱՐԱԳԻՐ՝ 
Converse Bank is seeking a highly qualified Digital Marketing Specialist to join the Marketing team and ensure effective digital marketing strategy of the Bank. He/ she is responsible for planning the roadmap of digital campaigns on a yearly basis and coordinates the implementation. The Digital Marketing Specialist is to come up with new digital marketing ideas and ensure its due implementation.
ՊԱՐՏԱԿԱՆՈւԹՅՈւՆՆԵՐ՝ 
- Plan and execute all digital marketing, including SEO/ SEM, marketing database, email, social media, and display advertising campaigns;
- Design, build and maintain the Bank’s social media presence;
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
- Identify trends and insights, and optimize spend and performance based on the insights;
- Brainstorm new and creative growth strategies;
- Plan, execute, and measure experiments and conversion tests;
- Collaborate with internal teams to create landing pages and optimize user experience;
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
- Instrument conversion points and optimize user funnels;
- Collaborate with agencies and other vendor partners;
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
ԱՆՀՐԱԺԵՇՏ ՈՐԱԿԱՎՈՐՈՒՄՆԵՐ՝ 
- BS/ MS degree in Marketing or a related field;
- Proven working experience in digital marketing;
- Demonstrable experience leading and managing SEO/ SEM, marketing database, email, social media and/ or display advertising campaigns;
- Highly creative person with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
- Experience in optimizing landing pages and user funnels;
- Experience with A/B and multivariate experiments;
- Solid knowledge of website analytics tools;
- Experience in setting up and optimizing Google Adwords campaigns;
- Strong analytical skills and data-driven thinking;
- Up-to-date with the latest trends and best practices in online marketing and measurement.
ԴԻՄԵԼՈւ ԿԱՐԳԸ՝ 
Interested candidates who meet the mentioned requirements are asked to fill in the Converse Bank application form attached to this announcement and send it to: ***@************.** accompanied with a cover letter. The subject field of the message should be filled in as follows: "Digital Marketing Specialist, Marketing Unit”. Only appropriately filled-in applications will be considered. Only short-listed candidates will be contacted.
Խնդրում ենք Ձեր դիմում-նամակում հստակ նշել, որ այս հնարավորության մասին տեղեկացել եք Կարիերայի կենտրոնի վեբ-կայքից և նշեք կայքի հղումը՝ www.careercenter.am։ Շնորհակալություն.
ԿԻՑ ՓԱՍՏԱԹՂԹԵՐ՝
Application Form - Application form -CB.xls