Jobs and Careers

TERM: 

up to a 4-month period

JOB DESCRIPTION: 

Media Initiatives Center (MIC) invites a research company for up to a 4-month period to lead a research on the Media Consumption in Armenia. In coordination with MIC, the company will lead the design and implementation of this research. The ideal candidate should be experienced in quantitative and qualitative data collection methods.

Media Initiatives Center and its partners – Yerevan Press Club, Committee to Protect Freedom of Expression and Media Diversity Institute – started the implementation of the European Union funded Initiative for Media Quality and Resilience (IMQR): Next Chapter in Media Empowerment project. It aims to enhance the capacity and resilience of Armenian media to act as trusted, independent, and effective actors. The project will offer professional media outlets numerous opportunities for capacity-building, as well as access to financial support that will strengthen their confidence and ability to produce fact-based, analytical, and investigative content. Furthermore, the project will help foster an enabling environment for independent media by contributing to legislative reform and media policy development.

RESPONSIBILITIES: 

The Contractor will design and implement the study in coordination with the IMQR project team represented by the partners. The study should continue the previous similar surveys of MIC or its partners, such as Freedom of Expression and Media Consumption in 2024 and 2023, or Media Consumption in Armenia in 2022.

The geographical coverage will include the country at large.

The study will apply mixed methods, including a national survey to identify patterns and trends in information flow and in information consumption habits across population. A representative sample should be used for the survey. The survey may be followed-up by focus groups with specific target groups, where information consumption patterns raise concerns or are striking different from other population groups (e.g. youth).

Other focus groups will target media practitioners for learning their needs and limitations in the profession and practice. These focus groups will investigate challenges and needs to meet the evolving consumption habits and to identify how they navigate and deal with these challenges.

Primary users of the study findings and recommendations will be the implementers and beneficiaries (media outlets) of the IMQR Next project.


The deliverables include raw data; inception, draft and final reports to be presented in Armenian and English, not to exceed 35 pages (excluding annexes) and containing Executive Summary, Methodology, Findings, Analysis, and Recommendations.

REQUIRED QUALIFICATIONS: 

The Contractor should have the following qualifications demonstrating knowledge, skills, and/or abilities:
- Be a legal entity specialized in research;
- Based and experience in working in Armenia, familiarity with Freedom of Expression related issues in the country;
- Minimum five years’ experience in quantitative and qualitative data collection/survey design, implementation, and analysis;
- Excellent interpersonal communication skills and cultural sensitivity, including the ability to forge strong relationships and build trust, demonstrated through previous experience;
- Strong team management, presentation, and writing (including report writing) skills
- Ability to work discreetly and securely.
Preferred:
- Experience in implementing Information Media and Ecosystem Analyses is highly preferred;
- Experience with media and government-related projects.

Preferred qualifications
- experience in implementing information, media and ecosystem analyses;
- knowledge in the media sector of Armenia
- experience in international donor-funded programs, specifically EU-funded ones.

APPLICATION PROCEDURES: 

Interested companies are invited to send their applications to Narine Safaryan, at assistant@mediainitiatives.am by July 5 by mentioning “Media Consumption Research” in the subject line.

The application package should include:
- 1-2-page statement of interest / draft proposal, describing how the proposed methodological approach will address the objectives and scope planned for this study, and how the candidate’s profile meets the qualifications;
- CVs of the team;
- Recorded evidence of similar research, such as links to reports;
- Financial proposal (an initial indicative budget for completing the study).

Please, note that the budget should cover all logistical costs associated with conducting this research, including translation costs.

Please clearly mention in your application letter that you learned of this announcement through Career Center and mention the URL of its website - www.careercenter.am. Thanks.

ADDITIONAL NOTES: 

The "Initiative for Media Quality and Resilience: Next Chapter in Media Empowerment" project is funded by the European Union and implemented by the Media Initiatives Center in collaboration with Yerevan Press Club, Media Diversity Institute - Armenia, and Committee to Protect Freedom of Expression.

ABOUT: 

The objective of this research is to provide the Project and its stakeholders with evidence to provide a deep understanding of how information consumers in Armenia find, share, value, and trust information. The aim is to analyze the supply and demand of information to serve as the project’s baseline, and identify growth opportunities. The research will provide insights into audience needs and preferences through a media consumption survey.