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Product Marketing Manager
This announcement  has been retrieved
Company: EvocaBank
Location: Երևան, Armenia
Deadline: 20 July 2026

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TERM: 

Full-time

JOB DESCRIPTION: 

Role description:

Evoca is seeking a Product Markting Manager who has worked specifically with QR and payment processing systems.

What will you gain?

We are committed to ensuring everyone can flourish in their roles by creating a working environment that supports wellbeing and provides a generous benefits package, a wide range of career and personal development opportunities. By joining Evoca, you will get:
- health insurance;
- travel insurance;
- favorable terms of Evoca products and services;
- holiday and year-end bonuses;
- bonuses on marriage, birth of a child;
- paid days off;
- sport package;
- English language trainings;
- large opportunities for continuous learning and development (participation in international conferences, business trips abroad, opportunities to get international certifications and study in top universities worldwide).

RESPONSIBILITIES: 

What will you be doing?

- conduct market research and competitive analysis to identify opportunities and threats in the market;
- develop and implement marketing strategies to promote that bank’s products;
- plan, execute and evaluate product marketing projects from concept to launch;
- create comprehensive project plans, timelines and milestones for product marketing initiatives;
- coordinate and execute promotional campaigns to drive awareness and demand for products;
- monitor project progress and make necessary adjustments to meet deadlines and objectives;
- analyze campaign performance metrics and provide insights for optimization;
- cooperate with partners and suppliers to ensure timely delivery of promotional materials and ad tools;
- collaborate with product development and sales teams to define product positioning and messaging;
- facilitate regular meetings with teams to provide updates, gather feedback, and address challenges;
- gather input from customers and stakeholders to refine product marketing strategies and offerings;
- develop and manage project budgets, ensuring efficient and effective resource allocation;
- track expenses and maintain financial accountability throughout all projects.

REQUIRED QUALIFICATIONS: 

What skills are we looking for?

- bachelor’s degree in Marketing, Business Administration or a related field; MBA degree preferred;
- international certification is a plus;
- 3-5 years of experience in product marketing or project management, preferably in a bank, fintech or a related industry;
- proven experience in managing successful product launches and marketing campaigns;
- strong project management skills with the ability to manage multiple priorities simultaneously;
- excellent analytical skills with a solid understanding of market research and competitive analysis;
- effective communication and interpersonal skills, with the ability to influence and engage stakeholders;
- proficiency in project management and marketing tools.

APPLICATION PROCEDURES: 

How to apply?

Please send your CV to cv@evoca.am by indicating "Product Marketing Manager" in the subject line of the e-mail.

Please clearly mention in your application letter that you learned of this announcement through Career Center and mention the URL of its website - www.careercenter.am. Thanks.

ABOUT COMPANY: 

Evocabank CJSC is a commercial bank in Armenia. The Company is focused on developing mobile services. For more information about the Company, please visit: www.evocabank.am.