JOB DESCRIPTION: 
Are you a marketer with a knack for turning digital marketing into real-world results? Iris Dating is on the lookout for an experienced professional to take its paid marketing efforts to the next level. In this role, you'll be the driving force behind the Company's PPC campaigns, transforming business goals into strategic marketing plans, and pioneering new marketing channels in a fast-evolving landscape.
RESPONSIBILITIES: 
- Provide tactical guidance and hands-on execution to build, optimize, maintain, and scale PPC campaigns;
- Assist with translating business goals into paid marketing strategy and plans across channels;
- Guide A/B creative tests, bid strategy tests, and spend scaling tests on campaigns to maximize performance;
- Test and implement new marketing channels or methodologies to capitalize on a rapidly evolving marketing and customer privacy landscape;
- Partner with Brand and Creative teams to build and execute integrated marketing campaigns that drive reach, engagement and conversion;
- Partner with Business Intelligence teams to build critical measurement and reporting capabilities;
- Monitor and report on program performance and insights to senior leadership.
REQUIRED QUALIFICATIONS: 
- 5+ years of paid marketing experience supporting B2C brands2+ years of App marketing experience;
- Proficiency in Google Ads UAC, Meta Ads Manager, Snapchat Ads and TikTok;
- AdsExperienced in using tools/ platforms such as Singular, Amplitude, Google Sheets;
- A deep understanding of key performance metrics such as ROAS, CAC, CM, ARPU and LTV and how to leverage marketing efforts to maximize impact on core KPIs;
- Data-oriented with strong analytical skills with the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations;
- Experience managing ad budgets in excess of $1 million a year;
- Experience in building A/B testing plans to optimize acquisition and profitability goals;
- Exceptional prioritization skills;
- Excellent written and verbal communication, and presentation skills;
- Strong attention to detail.
APPLICATION PROCEDURES: 
To apply, please send your application to: ****@**********.***
Please clearly mention in your application letter that you learned of this announcement through Career Center and mention the URL of its website - www.careercenter.am. Thanks.