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Want to make a positive difference to the future of people and our one shared home, the Earth? Working at WWF could be your opportunity of a lifetime.

All around the world, people are waking up to the devastating impacts of climate change and nature loss. The situation today is worse than the darkest predictions of just ten years ago, pushing billions of people to the edge and threatening lives and livelihoods. At WWF, we are facing our biggest crisis – and our biggest ever opportunity – to create a better future for people and nature. With over 60 years of experience and an active presence in more than 100 countries, we work to achieve both on-the-ground and global policy action, from protecting and restoring species and their habitats, to transforming markets and policies toward sustainability.

Our people come from hugely diverse backgrounds and with a variety of expertise, ranging from conservation science and advocacy to HR and finance. We welcome applications from anyone who believes they can help us tackle this enormous global challenge and drive the urgent conservation impact needed to restore our planet.

What We Do
We are an independent conservation organization, striving to sustain the natural world for the benefit of people and the ecosystem. From individuals and communities to businesses and governments, we are part of a growing global movement calling for bolder action on climate and nature, demanding that world leaders set nature on the path to recovery by 2030. WWF works to address the most dominant drivers of nature loss through system-wide changes in how food and energy are produced and consumed, and in how financial systems are structured. By implementing change in every country, we aim to drive visible and positive impacts on the ground, helping to restore nature in the most critical places around the world, from the Amazon to the Coral Triangle.

Engaging everyone means addressing the barriers to participation faced by some groups in society, including local communities. Conservation will only be sustainable if it is owned by, and benefits, local people. That’s why Indigenous Peoples and local communities must be at the centre of action on climate and nature. WWF is committed to using its resources and global network to support these communities in creating together the most effective solutions where they live.

Humanity is still in time, we have a clear pathway to solve this crisis. At WWF, we call on everyone to join the global movement, change how we live, and take action now.

Background
WWF Armenian Branch (WWF-Armenia) is WWF International’s branch in Armenia with efficient operating systems, professional and skilled staff, strong financial resources, delivering conservation impact on issues that are key for WWF Network Initiatives and other global conservation priorities. WWF-Armenia is guided by a strong conservation vision for the region.

Major Function
The Marketing/Fundraising Officer is responsible for developing, implementing, and managing WWF-Armenia’s fundraising initiatives and supporting wider fundraising activities. This includes creating and optimizing digital campaigns, enhancing donor engagement through online platforms, contributing to proposal/grant development, supporting corporate partnership outreach (including the Business Club), and coordinating with the Face-to-Face (F2F) program to maximize income and retention.

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Major Duties and Responsibilities

Digital Fundraising Strategy and Implementation
- Develop and implement a comprehensive digital fundraising strategy and action plan.
- Optimize fundraising activities, focusing on messaging, user journey, donation flows, and landing pages.
- Design, manage, and evaluate cost-effective digital campaigns to expand and enhance donor relationships.
- Coordinate digital touchpoints with offline efforts (e.g., F2F, events, corporate outreach) to provide a seamless donor experience.

Digital Campaigns and Promotions
- Develop and manage essential digital advertising and promotion (e.g., Google/Meta as appropriate), working within brand and data guidelines.
- Create and execute promotional strategies to drive one-off and regular giving, including email and website updates.
- Monitor and analyze performance; adjust tactics to achieve fundraising goals with a focus on ROI and donor quality.

Social Media Fundraising (streamlined)
- Coordinate with Communications to schedule fundraising asks and donation tools on existing channels.
- Provide short briefs and copy suggestions for priority appeals; track basic fundraising metrics from social activity.

Donor Engagement and Online Community Building
- Develop and maintain professional relationships with online donors and supporters.
- Promote one-off donations and regular giving through digital channels; support stewardship moments (thank-you emails/calls, updates).
- Support community-building around key conservation themes and campaigns in coordination with Communications.

Online Donor Journey and Campaign Development
- Maintain the online donor journey (welcome, upgrade, reactivation) and ensure a simple, reliable donation experience.
- Create and implement new appeals and mini-campaigns aligned to the annual calendar.

Annual Planning and Stakeholder Coordination
- Organize and manage the annual calendar for online communications and fundraising initiatives.
- Collaborate with internal and external stakeholders relevant to digital fundraising, including colleagues involved in grants, corporate partnerships, Business Club, and F2F to ensure consistent messaging and timing.

Donor Data Management
- Maintain and update donor information in the database accurately and efficiently.
- Ensure all donor records are current and complete, support data hygiene and simple dashboards for decision-making.
- Track and manage data related to donor contributions, cancellations, and updates.

Donor Communication
- Make calls to donors to confirm details, thank them for their contributions, and address any questions or concerns.
- Assist in the coordination of donor communication efforts, including sending thank-you letters and receipts.
- Handle routine inquiries from donors via phone and email.

Support Fundraising
- Contribute to drafting concept notes and grant proposals (sections such as problem/solution, activities, simple budgets, and results).
- Support corporate partnership development: prepare briefings and pitch materials, coordinate follow-ups, and help onboard members to WWF-Armenia’s Business Club (benefits, acknowledgments, updates).
- Assist with reporting inputs for donors/partners (basic data, stories, visuals) in collaboration with programme teams.
- Coordinate digital and F2F touchpoints (e.g., follow-up emails/SMS for sign-ups, upgrade/reactivation nudges).
- Support script/FAQ updates and quality assurance for donor communications in cooperation with the F2F team/agency.
- Monitor basic KPIs related to regular giving acquired via F2F (e.g., cancellations, failed payments) and coordinate remedies with relevant teams.

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Required Qualifications:
- Bachelor’s degree in marketing, management, PR, communications, humanities, or a related field.
- At least 2 years of professional experience in public fundraising, marketing, communications, project management, or a related field, with exposure to digital and/or donor-facing fundraising.
- Strong oral and written communication skills in both English and Armenian.
- Demonstrated successful experience in fundraising, proposal support, or high-value sales/partnerships is an advantage.
- Experience in an international organization is an advantage.

Required Skills and Competencies:
- Excellent content writing skills.
- Strong organizational skills.
- In-depth knowledge of digital fundraising platforms.
- Proficiency in digital advertising tools (e.g., Google Ads, Facebook Ads).
- Strong understanding of social media platforms and strategies.
- Identifies and aligns with the core values of the WWF organization: Courage, Collaboration, Respect, and Integrity.
- Adheres to WWF’s brand values: Knowledgeable, Optimistic, Determined, and Engaging.
- Demonstrates WWF behaviors in ways of working: strives for impact, listens deeply, collaborates openly, and innovates fearlessly.

Working Relationships:
Internal: Extensive interaction with other departments at WWF Armenia, WWF CauPO offices, WWF International, National Organizations, and Programme Offices.
External: Interaction with the public, business sector, NGO sector, local communities, donors, and community representatives.

Additional Information: This job description outlines the primary tasks and responsibilities expected from the Fundraising Officer. Additional tasks may be assigned as needed to meet organizational goals.

Equal Opportunity Employer: WWF is an equal opportunity employer and is committed to having a diverse workforce.

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Please apply online at: https://jobs.dayforcehcm.com/en-GB/wwfint/EXTERNAL/jobs/1740

Work permit restrictions may apply.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.

At WWF, we are dedicated to fostering an inclusive and diverse workplace where every individual feels valued and respected. We believe that a diverse workforce will help us to achieve our mission to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature. As an equal opportunity employer, we are committed to providing fair and unbiased consideration for all candidates regardless of their background. We encourage applicants from all backgrounds to apply and join us in fostering a diverse and inclusive workplace.

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